Decoding the Power of Cross-Media with Droga5
Hashem Bajwa and Neil Heymann
Two lead creatives from New York’s Droga5 reveal the inner workings of the Decoded cross-media campaign, which nabbed the Grand Prix in Outdoor at Cannes in 2011. Decoded was a scavenger hunt launching Jay-Z’s autobiography through innovative use of Bing Maps.
Keds, the Original Pumped Up Kicks
Rafi Albo, Segmarketing
Keds shoes are an American classic dating back to 1916. To keep the brand fresh and help a new generation discover it, Keds rolled out Design Your Own Keds online. Personalized materials drove brand engagement, foot traffic and transaction value increase for Keds Kids.
Join the Army
Jake Lefebure, Design Army
Co-founder and creative director of iconic D.C. agency Design Army discusses the creative process, challenges and award winning work for global and local clients.
Chris Harrold, Mohawk
Join us at the intersection of craft and technology as we share 3 case studies where paper transformed Indigo printing into something beautiful. Drawing on projects from Phaidon, Blurb and Moo this presentation will explore how paper can transform a digital printing project from ordinary to exceptional.
Leveraging Digital in the Creative Process
Listen in as designers and print service providers discuss the ins and outs of designing for digital print. Learn how substrate selection, color preparation, and special applications - such as white ink - make your communication with your printer that much more important.
There’s No Place Like Home
Kara Wheeler, Extreme Makeover: Home Edition
Extreme Makeover Home Edition presents how they transformed a family’s living space by using large format graphics.
Major Events Require Major Signage
How do you design signage successfully using the latest available technologies? Hear about design considerations and tips for great large format work illustrated by the conference held at this venue, augmented by examples in the entertainment industry. Learn more than you ever wanted to know about floor graphics, hallway measurements and load balances so the next event you design for is a piece of cake.